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Everyone is in legal is grappling with the real-life implications of AI and, more broadly, how innovation and technology are fundamentally transforming historical legal service delivery models.

As the legal industry’s most trusted go-to-market advisor for legal innovation, we connect the entire industry  – legal tech companies, law firms, law departments, and capital providers – bringing deep market intelligence combined with targeted brand building strategies that produce full-funnel growth and revenue for all stakeholders.

LegalTech Sales Acceleration

  • Go-To-Market Strategy
  • Targeted Pipeline Development and Proactive Sales Introductions 
  • Sales Enablement + Training

Advisory

  • Technology + AI Advisory
  • Build + Buy Decisions
  • Business Structure + Legal Service Delivery Consulting
  • Human Capital + Other Change Management 

Intelligence

  • WIED Shot™  Composite Insights + Peer Studies 
  • Customer Research + Market Studies
  • Buyer Feedback Loops + Structured Interviews + Product Fit

Market Activation + Engagement

  • Marketing Strategy Enhancement
  • Content Development
  • Digital Demand + Awareness
  • Executive Roundtables + Seminars + Events
  • Strategic PR + Communications
  • Account-based Marketing + Sales Plays
  • Client Advisory Board + User Group Development
  • Brand identify + Rebrands + Brand Integration

Capital Strategy

  • Fundraising Support + Capital Introduction
  • Intelligence Briefings + Outside Capital Investment Decisions Support 

The business of law and the practice of law are advancing every day through technological and other innovations. Baretz+Brunelle’s CEO Mike McNamara talks about the importance of embracing the innovation imperative to achieve growth.

 

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