
The legal industry is no longer debating whether AI will change legal service delivery. As AI development moves to the front lines of legal work, the challenge now is practical: how to deploy the right solutions and ensure they are trusted, secure, and deliver enduring value inside complex, changing organizations.
Baretz+Brunelle helps the legal industry meet that challenge. Our integrated LexFusion Innovation capabilities bring together go-to-market acceleration and product-market fit strategies for leading legal technology companies, market and competitive intelligence for informed decision-making, and advisory and development services for off-the-shelf and custom AI applications.
Together, LexFusion Innovation capabilities translate innovation into measurable impact—supporting faster delivery, smarter execution, and sustainable growth across the legal ecosystem.
LexFusion Acceleration
- Go-To-Market Strategy, Acceleration + Execution
- Targeted Pipeline Development + Proactive Sales Introductions
- Sales Enablement + Training
- Fundraising Support + Capital Introduction
- Technology + AI Advisory
LexFusion Labs
- Acceleration of Off-the-Shelf and Custom AI Applications
- Support for Rollout, Governance + Adoption Strategies
- Custom AI Technology Design, Development, and Implementation
- Practice- and Workflow-Specific Solutions Designed for Specific Legal Work
LexFusion Intelligence
- WIED Shot™ Composite Insights + Peer Studies
- Customer Research + Market Studies
Buyer Feedback Loops + Structured Interviews + Product Fit - Intelligence Briefings + Outside Capital Investment Decisions Support
Market Activation + Engagement
- Marketing Strategy Enhancement
- Content Development
- Digital Demand + Awareness
- Executive Roundtables + Seminars + Events
The business of law and the practice of law are advancing every day through technological and other innovations. Baretz+Brunelle’s CEO Mike McNamara talks about the importance of embracing the innovation imperative to achieve growth.