A senior associate in Baretz+Brunelle’s New York office, Samantha develops and executes strategic communication initiatives for law firms ranging from boutiques to Am Law 200 firms. With a keen understanding of the legal industry, she helps craft growth strategies that allow clients to stand out in the market.
Samantha leads media relations campaigns that elevate her clients’ visibility and reputations and regularly secures placements in top-tier legal, business, and trade publications. She also assists attorneys in establishing themselves as thought leaders in their fields. For law firms, Samantha helps develop content strategies and promote case wins and other achievements. She also prepares award nominations, strategic communication plans, and research to support firm branding and business development efforts.
Her contributions go beyond execution: Samantha has played an active role in business development by identifying and onboarding new clients, including a boutique real estate law firm.
Samantha holds a B.A. from the University of Michigan with a major in communication and media studies. At Michigan, she obtained the Ross School of Business Sales and Business Development Certificate.
