John Ford is a former litigator and skilled storyteller who produces engaging content for elite law firms and other clients. Drawing on his intimate understanding of the legal market, he helps law firms develop content strategies that serve their growth goals. In executing them, he exercises an unmatched ability to describe the nuanced work of lawyers in compulsively readable terms.
The head of the B+B Content Lab, he manages a network of former journalists, former lawyers, and talented writers who bring deep knowledge of the legal profession and financial markets to content-related projects. John and the Content Lab conceive strategies to highlight law firms’ sophisticated thinking on specific issues, earn strategically important accolades, and reinforce their market positioning—and draft the articles, award nominations, and other materials that put those strategies into action. John also frequently advises clients on messaging for law firm rebrandings, office launches, leadership transitions, and other transformative events.
He has drafted hundreds of winning nominations for coveted professional honors like The American Lawyer’s Litigation Department of the Year, Chambers Award of Excellence, Fortune’s 40 Under 40, and Law360’s Practice Groups of the Year. Those successes, like his recognition by Bulldog Reporter as Blogger of the Year, reflect John’s special ability to make powerful stories out of dense subject matter. John’s writings for clients have appeared in The New York Times, The Wall Street Journal, The Washington Post, and many other national and trade publications.
John’s work draws on his experience as a litigator at WilmerHale and as a clerk on the U.S. Court of Appeals for the 10th Circuit. He attended the University of Michigan Law School, where he served as the book review editor of the Michigan Law Review. Outside of B+B, John is the author of two young adult mystery novels. His first, “The Morgue and Me,” was nominated for an Edgar Award, and its follow-up, “The Cipher,” was an official selection of the Junior Library Guild. He is a graduate of Stanford University.
