As senior managing director of Baretz+Brunelle’s NewLaw practice, Josie designs and executes marketing programs that produce brand equity and generate revenue for legal tech companies, alternative legal service providers and innovative law firms. She brings a unique understanding of new legal service delivery models and marketing strategies that effectively reach the elusive in-house legal buyer.
Before joining Baretz+Brunelle, Josie spent more than two decades in leadership positions at legal tech firms, often helping to build their reputations among general counsel. She has experience in all stages of a company’s lifecycle, from startup to exit, including on both the buy and sell side of legal tech M&A transactions. Most recently, she was marketing director at Onit, specializing in events, customer programs and European marketing. Previously, Josie served as the chief marketing officer at Yerra Solutions, a Switzerland-based company acquired by Elevate Services in 2019. Josie began her career at Datacert, acquired by Wolters Kluwer in 2014, where she spent nearly 10 years and became the senior manager of global marketing. She also has worked in the fintech sector and at a boutique marketing agency.
Josie is a graduate of the University of Houston, cum laude, and lives in Big Sky, Montana, where she serves on the board of the Big Sky Ski Education Foundation and volunteers for multiple local organizations supporting conservation, recreation and the arts.
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